Client: Truthsome by CavinKare
A clean beauty brand offering skincare and haircare solutions with no harmful chemicals, focused on the D2C market in Tier 1 and Tier 2 cities across India.
Service Provided:
Social Proof & Review Generation Strategy
Platforms:
- Amazon
- Flipkart
The Challenge
Truthsome had all the right ingredients: clean products, strong brand backing, and wide availability online. But like most D2C brands, they hit a wall when it came to conversions. Without enough credible reviews, customers weren’t convinced. And on platforms like Amazon and Flipkart, low social proof can quietly kill great products.
The Strategy
We focused on a single, high-impact lever: social proof at scale. Instead of chasing more traffic, we worked on converting the traffic they already had. The goal was to trigger honest reviews from real buyers, improve visibility, and build trust where it matters — right on the product page.
The Results
- Maintained 4+ star ratings across 25+ SKUs
- Boosted conversion by building visible trust on product pages
- Improved organic platform visibility through steady ratings
- Gave the brand a credible voice in a noisy category
Truthsome had the product. We brought the proof. Simple.