Client: Indowud NFC
India’s first agri-based, eco-friendly panel product for interior and exterior applications — an alternative to wood that’s sustainable, durable, and proudly Made in India.
Target Audience
- B2C: Homeowners, architects, designers, carpenters
- B2B: Dealers, traders, stockists
Service Provided
- Full-Funnel Digital Marketing, covering:
- SEO
- Content
- Social media marketing
- Lead generation
Platforms Used
- Google Search (SEO & Ads)
- Meta (Facebook & Instagram Ads)
- LinkedIn (Organic + B2B outreach)
- Website Blog & Landing Pages
The Challenge
Indowud NFC was introducing a first-of-its-kind product in India. Being an entirely new category — agri-based NFC boards — they weren’t just selling a brand, they were selling a concept. The market needed education. B2B partners were unsure, B2C buyers were unaware, and leads were both inconsistent and low-quality.
They needed awareness, credibility, and solid pipelines across both sides of their market — and fast.
The Strategy
We built a dual-engine marketing plan. One part focused on category education through organic channels, and the other on lead generation through targeted paid campaigns. For B2C, we leaned into inspiration and utility. For B2B, it was all about performance, proof, and ROI.
We also made SEO a long-game play — making sure Indowud ranked for industry-relevant keywords and got discovered organically.
The Execution
- Content Strategy: Created search-friendly blog content to explain NFC tech, benefits over wood, use cases, and sustainability
- SEO Rollout: Ranked 15+ high-intent industry keywords on Page 1 within 18 months
- Paid Ads: Ran platform-specific lead gen campaigns for both B2B and B2C segments, tailored by region and audience pain points
- Social Media: Built credibility and product understanding via Instagram, Facebook, and LinkedIn — showcasing real-life applications and client stories
- Landing Pages: Developed conversion-friendly pages that helped qualify and capture both B2B and B2C leads effectively
We didn’t sell a product. We sold a solution the market didn’t know it needed.
Key Results
- Generated over 7,000 B2B leads and 5,000+ B2C leads in 12 months
- Ranked 15 industry keywords on Google Page 1
- Built a steady flow of qualified inbound leads across regions
- Strengthened Indowud’s position as the go-to sustainable alternative to wood in India
TL;DR
Indowud had the vision. We brought the visibility. From category confusion to lead generation at scale, that’s how we SoBr’d it.