Client:
NV Infra
A modern construction brand focused on bringing professionalism, transparency, and seamless experiences to the home-building process in Chennai.
Target Audience
- B2C: Young homeowners and first-time builders (ages 25–45) in Chennai
- Typically dual-income professionals looking for a hassle-free construction experience
Service Provided
Micromarketing for Lead Generation
- Complete social media strategy
- Content marketing
- Persona-based targeting for lead gen
Platforms Used
- Meta (Instagram + Facebook for Ads and Organic Content)
- WhatsApp for lead follow-ups
- Custom landing pages for funnel-specific traffic
The Challenge
NV Infra was a fresh face in the construction industry, up against well-known corporate builders and a long-standing ecosystem of unorganised local contractors.
Their value proposition was strong: structured process, professional delivery, full transparency. But the market didn’t know them yet. People weren’t searching for them, and leads were either cold or hard to convert.
They needed hyper-targeted visibility and trust from scratch.
The Strategy
We didn’t go wide. We went deep. We broke down NV Infra’s ideal customer into micro-personas; young couples, NRIs building for their families, first-time plot owners, and so on.
Then, we designed tailored messaging and creatives for each group, delivering them through high-intent campaigns on Instagram and Facebook. No spray and pray. Just precision digital.
The Execution
- Persona Mapping: Identified 4 key buyer personas based on goals, budgets, and concerns
- Creative Campaigns: Built messaging to address pain points like delays, trust gaps, transparency
- Platform Ads: Ran geo-targeted lead gen ads optimised for CPL and funnel depth
- Lead Handling: Integrated WhatsApp for instant follow-up and better conversion flow
- Content: Published credibility content to position NV as trustworthy, tech-enabled and people-first
We made a “new brand” feel like the only smart choice.
Key Results
- 1,000+ qualified leads in just 3 months
- 5 closed projects within the same 90-day window
- Average CPL < ₹400, far below industry average
- Built brand recall and credibility in a cluttered local category
TL;DR
No billboards. No celebrity faces. Just the right people, the right message, and the right execution. NV Infra didn’t just enter the market, it earned trust. That’s how we SoBr’d it.